Press Releases vs Pitches

A big reason why people are so confused about PR is that it’s broad, and they aren’t sure what they need, especially because our industry is constantly changing. I’m here to tell you that you need press releases AND pitches to stand out, and here’s why:

Pitches are brief, personalized messages directed to a specific journalist or editor, intended to capture their attention and propose a story idea. We use pitches to:

- Establish you or your brand as an expert source

- Connect your business to trending topics or events

- Present unique deals or interview opportunities

- Build relationships with media contacts

- Invite reporters to upcoming events

Press releases let you share news with the media clearly and effectively. They follow a simple format that includes your company’s name, key details, and quotes. We use press releases to:

- Announce important events like product launches and partnerships.

- Provide accurate details for the media.

- Reach many news outlets at once.

- Build a record of your company’s growth and credibility.

Do you need PR but aren’t sure where to start? Send me a message and follow along on Instagram (@maddiebasaracreative) for more tips!