AI Imposter Syndrome: What It Is and How PR Pros Can Avoid It
Have you AI to help write something and then wondered, “Am I even good at this anymore?” — you’re not alone.
AI imposter syndrome is the feeling that your work isn’t yours or that you’re less qualified because you used AI to help you create it. I’s hard for PR professionals, because writing, creativity, and communication are a big part of the job.
Let Me Talk to a Human: Why Founder-Led PR is Key the Success
The internet is full of shiny, generic content from AI-generated announcements. Founder-Led PR is the shift from hiding behind a corporate brand to putting a real human front and center.
How to Make Your Press Release Press-Worthy
Here’s a brief guide on how to structure, write, and pitch a press release to attract editorial attention.
What Brands Need to Know About Pitching for Holiday Gift Guides
Christmas in July isn't just for retail. Print editors are finalizing their holiday gift guides now, which means if you wait until sweater weather to pitch your product, you've officially missed the sleigh.
Asking for a Friend: PR Questions You’re Too Nervous to Ask
Ever been in a meeting or networking event and thought, “Should I ask that?” Trust me, I’ve been there, and I promise you’re not alone. So, I’m sharing the questions I was scared to ask and what I’ve learned.
Podcast Interview Tips
Nervous about a podcast interview? These simple prep tips help you feel confident, stay on message, and enjoy the conversation.
TV Interview Tips
Preparing for a TV interview? This guide shares expert tips to help you look confident, speak clearly, and engage viewers.
How to Write Pitches that Keep Journalists Wanting More
Here’s a step-by-step guide on how to research, draft, and follow up on a pitch that stands out and helps your message turn into meaningful media coverage.